Why Forecasts Miss, and Price Integrity Pays the Bill End‑of‑season pain rarely starts at the register; it starts in the forecast. When demand signals arrive late (or only at SKU level), slow‑movers stack up, and the “fix” is discounting. That teaches customers the real price is lower than RRP, and it lingers into the next season. The antidote isn’t louder marketing; it’s better feedback: smaller release decisions, sooner signals, and a clean second‑life path that doesn’t che

Why Warranty Is the Most Underused Revenue Lever Premium brands pour resources into launch campaigns, yet value often evaporates after...

Why We Built NiFTyGet For years, resale was seen as a side note. Brands ignored it. Platforms exploited it. And consumers, they kept...

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